Tuesday, March 25, 2008

Catching up on retail media news...

Whew! It's been a while since I've had the time to sit down and write a post for this blog. Between GlobalShop, the POPAI Digital Signage contest and the usual rigors of day-to-day operations I've come across way too many articles that were neat, but would have to "wait till later" for closer study. Here are some of the more interesting things I've been meaning to post about, but haven't had the chance to:

Jesse Bove, Associate Editor for ddi Magazine and bona fide Retail Design Diva asks "What makes shoppers tick?" in an examination of some of the newest trends and techniques in customer observation and behavior analysis. It's a good introduction to some of the cool/creepy technologies on the horizon that promise to turn your everyday trip to the grocery store into something from Minority Report -- and not necessarily in a good way.

Our friends over at Brand Experience Labs announced that they completed a deal with theater advertising company National CineMedia to install AudienceGame, their audience-controlled "'advergame' which is played by theatre audiences moving together to act
as a 'virtual joystick' to control the gaming elements on the big

POPAI announced the OMA and Digital Signage Award winners at GlobalShop last week, with top honors going to Creative Instore Solution/Red Bull, Idea Plant/20th Century Fox and Drissi Advertising/Paramount Pictures. For a list of digital signage winners, check out Digital Signage News.

Last but certainly not least, RetailBulletin has had several great articles the past three or four weeks, but my favorite was this article about supermarkets reacting to anti-packaging campaigns in an effort to satisfy consumer demand for green. No, not money, the other kind of green. You know, the one Al Gore invented.

So that's what's caught my eye these past few weeks. Thankfully, to keep from falling even further behind, we're bringing in some new blogging blood, so watch this space for more frequent articles, and definitely some that take a decidedly different spin from the normal pro-retail-media rah-rah-rah kind of stuff that I'm inclined towards :)

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