AddMirror brings retail media to the narcissist

MediaSoon notes that UK ambient advertising company Addirect is selling a pretty cool-looking media system called Addmirror, which places backlit images behind a partial (2-way) mirror. When the backlight is turned off, the mirror looks completely normal. When the backlight turns on, the image suddenly appears. Multiple areas can be lit up at once, or you can cycle through different lit areas to show different images on different parts of the mirror.

I've seen similar digital signage systems before, (in fact one of our resellers wired up a bunch of high-end beauty salons with LCDs behind partial mirrors so that people could watch TV while getting a haircut), but there's something to be said for the simplicity of a static-image system like this.

Tags: retail media, ambient media, retail marketing, advertising