Wednesday, November 08, 2006

When is a store redesign really innovative?

There's an interesting discussion going on at RetailWire right now about OfficeMax's recent announcement that they'd be trying some new things in their stores to stimulate sales. Among their innovations were brighter, more colorful stores and signage, an in-store TV network, and the addition of a coffee bar at some locations. Interestingly, all of these things have been tried before (though not necessarily in the office supplies category, as some commenters at the site are quick to note). In fact, as Mark Lillien at RTG quips, "what will the LAST retail category be to offer coffee bars? Funeral parlors? Storefront Medicaid mills?"

No comments: