Thursday, October 19, 2006

Yet another retail media blog

You'd think that with three blogs (technically four, I suppose) already under maintenance, that would be enough. But the truth is, there is so much activity in the retail media space that I decided to start up one more blog (hopefully the last one) to cover news that didn't fit anywhere else. So for now, I expect to break down my blog posts the following way:

WireSpring's Digital Signage & Interactive Kiosks Journal - This will continue to stay much as it is: a (roughly) weekly journal that takes an in-depth look at a particular topic of interest. Most articles cover some aspect of digital signage technology and best practices, interactive kiosk/self-service efficacy, or the dynamics of in-store media. Articles are long, but since they come out only once a week it's easy enough to keep up with them.

Digital Signage News - As the title suggests, focuses on digital signage news. I usually find four or five things to blog on in any given week, though I do try to focus on significant issues, not vanity press releases (since there are an awful lot of those)

Interactive Kiosk News - Much like the Digital Signage News blog, Interactive Kiosk News looks at emerging issues and news in the self-service and kiosk industry. Popular topics include media burning kiosks, financial services devices, self-checkout lanes and electronic voting.

Bill's Retail Media Blog Clips - I use (and LOVE) Bloglines to organize my blogroll, which currently sits at about 80 or so feeds. Since there are plenty of less obsessive-compulsive people who want to stay informed, I clip every interesting blog article that I come across and stick it in this blog for their review. There's typically not much commentary, just the first few sentences of the blog and a title. The more interesting articles eventually find their way into one of the other blogs.

Finally, we're adding the In-Store & Retail Media News blog (which is what you're reading right now). There's so much going on that doesn't fit into one of the above categories, so this is where those articles will land. I expect it to look much more like the Digital Signage News and Interactive Kiosk News blogs, with a few postings each week, looking at interesting news items that pop up around the industry.

So that's it for now. Stay tuned for the first "real" post!

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